G7 is an international standard for calibrating printing presses and proofing systems to a common visual neutral grayscale appearance. The G7 methodology uses gray balance as the main factor for achieving visual similarity across all print processes. G7 is the...
A personalized URL, or PURL, is a special URL with a customer's first and last name attached to your domain name. PURLs are also known for having personalized landing pages where targeted customers are greeted by their name. For example, the PURL for John Doe might be...
With so many websites out there it can be fun to explore the internet for ideas and inspiration. This month we have compiled a list of five thought provoking websites that demonstrate remarkable features and characteristics. Enjoy! Form Follows Function Form...
There are millions of websites out there, but what makes a website really great? A bad website may be obvious, but truly remarkable websites generally share the same common elements. Here are some important guidelines to make your website stand out in the crowd....
Responsive web design is a method of developing and designing a website that will respond to the user's screen size. The method employs flexible layout structures and images that will scale to the size and orientation of a user's device. For example, a responsive...
UPDATE 6-20-16: A related article titled Not So Fast: Print Ain’t Dead Yet by MindFire Studio highlights that direct mail outperforms digital channels by 600%. Our article below is still relevant but this recent article provides insight into how direct mail is...
A website is a series or collection of documents presented to the user in their internet browser as HTML, or Hypertext Markup Language. Websites come in all shapes, sizes and colors, but one way they can be divided is static and dynamic. You wouldn't be able to tell...
Should you subset or embed? When creating a pdf (portable document file) you may have noticed the option to subset fonts. Maybe you’re wondering what subsetting is and/or if you should do it? Basically, you have two options—either full font embedding or subset font...
Resolution is the measurement of how many dots/pixels fit into one inch. The higher resolution, the sharper the image will be. West Press recommends resolution of 300 dpi (dots per inch) for crisp, clear results. Lower resolution images appear fuzzy, jagged and...
