Think an engaging, value-packed employee newsletter that actually gets opened and read is unrealistic? Don’t miss this golden opportunity to get everyone in your organization on the same page. Here are a few tips for creating internal communications your team will...
It’s pretty safe to say that we all wish there were more hours in the day to get done all the things we need to accomplish. Is it possible to make more time? Yes, if you identify the things that are causing procrastination. Here are four ways to maximize your time so...
One mistake businesses often make is overlooking their existing customers in their quest to acquire new ones. Such an oversight can lead your current customers to the competition. While obtaining new customers should always be a priority, it’s the savvy business that...
If you’re a business owner or a marketing consultant who works with business teams, these are the 2019 digital marketing trends you can’t afford to ignore. Embrace video content Studies continue to show that video content gets the most engagement and highest return on...
These days, it’s not enough to just create content to push out through your social media channels. If you want to build a solid reputation and following, you also have to listen to what is being said about your company, your competition and your industry. Your...
When is the last time you put together a jigsaw puzzle? Even if it’s been awhile, you most likely know the drill: You sort the pieces into groups before getting started and then tackle putting the puzzle together one piece at a time. The next time you’re overwhelmed...
Last week in our two-part series (part one and part two), we covered social media tips to grow your business. We talked about the fact that once you’ve narrowed your audience and the best social media platforms to reach them, you’re ready to begin developing content...
In Part 1, we covered defining your audience and started discussing choosing the right platform with Facebook and Instagram. Let's dive into more social media platforms with Part 2 of social media marketing tips to grow your business: LinkedIn: LinkedIn, with 500...
When it comes to marketing your small business, few other channels are more effective — in terms of time and money — than social media. According to a Small Business Association (SBA) survey, almost 90% of marketers say their social marketing efforts have increased...
