For any business, positive customer feedback is worth its weight in gold. According to a consumer survey from BrightLocal, 85 percent of consumers trust online reviews as much as personal recommendations. So how do you get your best customers talking about your...
Dear Friend, For over 78 years Commercial Printers has served our customers with quality printing, great customer service at competitive prices. Wanting to continue this tradition in a changing marketplace, we have decided to join with West Press to form a stronger...
Rookie website mistakes can compromise your visitors’ experience and sacrifice your credibility. Frustrated visitors will abandon your business and products and move on to another website. Here are six blunders website novices typically make: Missing the Call to...
As the saying goes, you don’t get a second chance to make a first impression. In many cases, design is the first impression many prospective clients have of your business. Having an effective design can help attract customers, and make them feel more comfortable and...
G7 is an international standard for calibrating printing presses and proofing systems to a common visual neutral grayscale appearance. The G7 methodology uses gray balance as the main factor for achieving visual similarity across all print processes. G7 is the...
A personalized URL, or PURL, is a special URL with a customer's first and last name attached to your domain name. PURLs are also known for having personalized landing pages where targeted customers are greeted by their name. For example, the PURL for John Doe might be...
When it comes to color in marketing and branding there are just about as many opinions about which hues customers relate to emotionally as there are options in a crayon box. It's true that color is based on personal experience but there is a great amount of research...
Find what sets you apart: What makes your company unique? Customers want to know if you have the service or solution they are looking for. Having great testimonials and a mission statement is good but customers are in search of answers. If they think your company can...
Marketing tactics, like people (and customers for that matter), can be fickle. People respond emotionally. Each person responds differently and they have unique prejudices, perceptions and experiences. Unfortunately, marketing is not an exact science. There’s no...
