Michael Johnson’s book is the ultimate step-by-step visual guide to creating a successful brand identity. He breaks down everyday brands into their basic components and examines hidden elements that make them successful.
If you’re new to graphic design and looking for practical advice, Adrian Shaughnessy’s got you covered, from gaining employment and setting up as a freelancer to forming a company and dealing with clients.
Celebrated type foundry and design studio House Industries released this 400-page book in 2017. Packed with stories, case studies and handy advice, it’s dedicated to answering the question: “Where do you find inspiration?”
Sarah Hyndman’s book explores the science behind how fonts influence our feelings, our senses and even our taste. It explains why certain fonts or styles evoke particular experiences and associations.
The Graphic Design Idea Book: Inspiration from 50 Masters
The Graphic Design Idea Book is a fantastic introduction to the key elements of good design — form, narrative, color, type, image, ornament, simplicity, wit and humor — and is sure to spark inspiration and keep creative juices flowing. After you’ve finished this book, check out The Typography Idea Book (also by Steven Heller), which covers the key elements of good typographic design.
Aimed specifically at beginners, The Non-Designer’s Design Book presents the fundamental building blocks for creating compelling visual art. Written with an approachable tone, it’s loaded with quizzes, exercises and relevant examples.
West Press’ talented staff is here to help you each step of the way — from graphic design to printing to mailing services to large format to website development. Contact West Press or your Account Executive at 520-624-4939 today.