Many small businesses have a hole in their social media strategy: They aren’t using Instagram to its full effect. It’s understandable to a degree. Instagram still has an outdated reputation for being a home for goofy selfies and photos of food. It’s what the market...
Using color advertising is a great way to attract — or repel — an audience. Since we’re all in this to be successful, let’s concentrate on ways to appeal to potential customers. Anyone can just slap a color on a printed or online ad and be done with it. The simplest...
There are 3 P’s you should follow to create a powerful presentation: prepare, plan and practice. The 3 P’s will ensure the presentation is catered to the audience's needs and compiled in a way that is captivating. Know your audience. Understand how your topic is...
Small businesses can rejoice: You don’t need a massive Facebook marketing budget to make waves. Even if you only serve a local or regional market with your small business, Facebook is a solid channel for reaching a much larger audience to grab market share (and...
Good communication isn’t random. It’s a deliberate interaction that helps your customers see the value of your business. If you put time and effort into understanding who you’re talking to, stay consistent and don’t communicate too often then you’ll really stand out...
One mistake businesses often make is overlooking their existing customers in their quest to acquire new ones. Such an oversight can lead your current customers to the competition. While obtaining new customers should always be a priority, it’s the savvy business that...
Last week in our two-part series (part one and part two), we covered social media tips to grow your business. We talked about the fact that once you’ve narrowed your audience and the best social media platforms to reach them, you’re ready to begin developing content...
As a small business, marketing often sinks on the priority list when it comes to budget and finding the time to dedicate to its cultivation. Luckily, there are simple and effective ways you can use to expand your marketing strategy without breaking the bank. Bring...
Social media platforms are a great tool to help customers find your business and learn about your products. However, an engaging and interesting presence still takes a strategy. If you’re just throwing out random content without a plan or posting sparsely and...
