Proper care and feeding of a graphic designer are key to a successful relationship. Designers live in a different world than most of us; they see things we don’t. They are important marketing partners and their role is vital to your success. With that in mind, here...
How to listen and measure success with your employees
One of the most important lessons for a manager to learn is that their employees need to feel heard, respected and valued to be productive and loyal. To promote an environment of mutual respect and camaraderie, a manager needs to adopt the skill of listening. To many,...
How to Thrive on Change
There’s a Mahatma Gandhi quote that goes “Be the change that you want to see in the world.” When it comes to the business world, you have to learn to thrive on change if you want to survive…and succeed. New technologies — such as robotics, automation and AI...
How to handle rejection in business
Each of us has a natural fear of not being accepted. In the business world, the sting of rejection can stab like a dagger to the heart. It can be extremely hard not to take rejection personally. It’s our idea, our blood and our sweat and tears that are being turned...
Start a successful social media campaign by answering four questions
Social media gives you the opportunity to differentiate yourself from your competitors in the most cost-effective way possible. Unfortunately, launching a successful campaign for your business can be overwhelming, especially if you don’t know where to start. We’ve...
Tips for creating a media pitch to promote your business
If you’re looking for ways to spread the word about your business that doesn’t involve buying ad space, media coverage could be the answer. Newspapers and magazines may be struggling financially these days, but coverage can still send customers your way. The trick is...
Create messages that engage with these three key principles
Good communication isn’t random. It’s a deliberate interaction that helps your customers see the value of your business. If you put time and effort into understanding who you’re talking to, stay consistent and don’t communicate too often then you’ll really stand out...
Proven methods for boosting customer retention
One mistake businesses often make is overlooking their existing customers in their quest to acquire new ones. Such an oversight can lead your current customers to the competition. While obtaining new customers should always be a priority, it’s the savvy business that...
Creating content people want to share
Last week in our two-part series (part one and part two), we covered social media tips to grow your business. We talked about the fact that once you’ve narrowed your audience and the best social media platforms to reach them, you’re ready to begin developing content...