There’s no better time to rethink your website. With businesses reopening and customers ready to resume shopping, a nice new site that grabs attention will give you an advantage in your market. Here are five important rules to follow when starting or redesigning your...
Unless you work for company that specializes in web design, you likely only work on a new website design and launch every three or four years. It can be tough to familiarize yourself with steps necessary to undertake this sort of project since so much time and...
There are 3 P’s you should follow to create a powerful presentation: prepare, plan and practice. The 3 P’s will ensure the presentation is catered to the audience's needs and compiled in a way that is captivating. Know your audience. Understand how your topic is...
It’s time to stop thinking of marketing and customer service as separate departments that have no reason to overlap. The two should have a harmonious relationship. No matter what your business is, remember you’re not just selling the product or service you provide;...
Small businesses can rejoice: You don’t need a massive Facebook marketing budget to make waves. Even if you only serve a local or regional market with your small business, Facebook is a solid channel for reaching a much larger audience to grab market share (and...
If you’re interested in a way to reach potential or existing customers, newsletters are an ideal way of sharing current news, tips, products or services to a large audience. Through either print or email format, you can achieve your major business goals with a...
These days, it’s not enough to just create content to push out through your social media channels. If you want to build a solid reputation and following, you also have to listen to what is being said about your company, your competition and your industry. Your...
Last week in our two-part series (part one and part two), we covered social media tips to grow your business. We talked about the fact that once you’ve narrowed your audience and the best social media platforms to reach them, you’re ready to begin developing content...
In Part 1, we covered defining your audience and started discussing choosing the right platform with Facebook and Instagram. Let's dive into more social media platforms with Part 2 of social media marketing tips to grow your business: LinkedIn: LinkedIn, with 500...
