Whether you have a little extra time on your hands or you’re restarting your business after the COVID-19 shutdown, now is the time to catch up on a little reading. The world has drastically changed over the past several months, so here are a few marketing books that...
One of the first things companies large and small do when a financial crisis hits is start slashing marketing budgets. Decreased revenue means decreased expenses, right? And marketing is often seen as at least a temporarily expendable “luxury.” While your customers...
The holidays are a great time for your business to connect with consumers, but holiday marketing campaigns take lots of planning and analysis to get right. Here are some tips to help you take advantage of the holiday season in your next campaign. Plan your holiday...
This summer, we’ve reviewed our favorite graphic design and web design books for 2019. Today we’re going to tackle a new genre for our reading list - marketing books: Hooked: How to Build Habit-Forming Products Nir Eyal asks the question: “How do successful companies...
Social media gives you the opportunity to differentiate yourself from your competitors in the most cost-effective way possible. Unfortunately, launching a successful campaign for your business can be overwhelming, especially if you don’t know where to start. We’ve...
It’s time to stop thinking of marketing and customer service as separate departments that have no reason to overlap. The two should have a harmonious relationship. No matter what your business is, remember you’re not just selling the product or service you provide;...
Small businesses can rejoice: You don’t need a massive Facebook marketing budget to make waves. Even if you only serve a local or regional market with your small business, Facebook is a solid channel for reaching a much larger audience to grab market share (and...
In Part 1, we covered defining your audience and started discussing choosing the right platform with Facebook and Instagram. Let's dive into more social media platforms with Part 2 of social media marketing tips to grow your business: LinkedIn: LinkedIn, with 500...
When it comes to marketing your small business, few other channels are more effective — in terms of time and money — than social media. According to a Small Business Association (SBA) survey, almost 90% of marketers say their social marketing efforts have increased...
