We have all had good and bad bosses. Lucky employees have supervisors who care about their well-being and realize that happy people are usually good workers. Are you a good boss? If you can’t truthfully answer “yes” to all of these five questions, take time to do a...
When the economy gets tough and budgets become tight, marketing is often among the first functions to face the axe. That action, of course, goes against the time-honored phrase “you have to spend money to make money.” Investments in marketing efforts are just that....
We all want to look professional in our communications, whether they’re in print or digital format. Discerning audiences appreciate the effort that goes into well-crafted messages and presentations that keep the user in mind. Here’s a quick guide to ensure that your...
One of the more reliable ways to get your business’ message out to customers is through a direct mail marketing campaign. But before you just stick something in the mail and hope for the best, here are a few ideas to encourage success. Work with your printer early in...
We all know about the benefits of “paying it forward.” But how many of us put that concept to use in the workforce? One of the best and most lasting ways is to serve as a mentor. Most of us owe at least a little of our workplace success to someone who took the time to...
Many small businesses have a hole in their social media strategy: They aren’t using Instagram to its full effect. It’s understandable to a degree. Instagram still has an outdated reputation for being a home for goofy selfies and photos of food. It’s what the market...
We all know and appreciate the value of repeat business. Happy customers will come back and, chances are, they will become your best ambassadors. Third-party endorsements are the kind of advertising that money can never buy. The key is, of course, getting them there...
There’s no better time to rethink your website. With businesses reopening and customers ready to resume shopping, a nice new site that grabs attention will give you an advantage in your market. Here are five important rules to follow when starting or redesigning your...
Using color advertising is a great way to attract — or repel — an audience. Since we’re all in this to be successful, let’s concentrate on ways to appeal to potential customers. Anyone can just slap a color on a printed or online ad and be done with it. The simplest...
