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How to design an effective retractable banner for your business

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retractable banner

A retractable banner is essential for advertising your business at an event or trade show. Also known as a banner stand, a roll-up banner and a pull-up banner, this tool can be effective on a showroom floor to highlight a new product or convey a message since they can be set up in places where customers are going to congregate.

A retractable banner should be treated like any other part of your marketing strategy. That means it’s incredibly important to get the right design and the proper amount of information on your banner to generate the impact you want.

Here are some helpful tips to consider:


Use the top of your stand to display your company logo and core message. It is important to have your main message at eye level so whether it’s your company slogan, an image of a product or your website, put it at the level that is most likely to grab someone’s attention. Remember you have only a few seconds to get your audience’s attention.

Top to bottom, left to right

Consumers are used to reading from top to bottom and left to right so think about where you place your content (i.e. headlines, sales message and contact details).

Less is more

It’s important to only include relevant information on your retractable banner and keep the wording of your main message to a minimum.


Use large enough lettering to give your message impact but not look cluttered. Choose a typeface that is easy to read and eye-catching. Check out our Banners 101 blog as these tips apply for retractable banners as well.

From a distance

Stand back and make sure your retractable banner is easy to comprehend from a distance. Bright colors can highlight your message and make your banner stand out.

Contact your West Press Account Executive at 520-624-4939 to talk about how a retractable banner can create the next big impression for your business.