One of the first things companies large and small do when a financial crisis hits is start slashing marketing budgets. Decreased revenue means decreased expenses, right? And marketing is often seen as at least a temporarily expendable “luxury.” While your customers...
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Updates, Marketing, Services, Tips
West Press is open and here to help you tackle new challenges as they arise. Marketing communications may be different in today’s landscape but it’s essential for businesses to keep customers, employees and other stakeholders informed. We’re here to help you...
Improving your business productivity in the new year
If increasing productivity is one of the company goals for 2020, the best place to start is with your employees. When team members are happy, the company can grow. If you have been hesitant to upgrade policies, software and equipment, now is the time to start. Here...
Blogs to follow in 2020
Tips, Graphic Design, Marketing
For 2020, we have compiled a list of inspiring blogs in the graphic design, marketing and small business world. Enjoy! Graphic design blogs Creative Bloq specializes in tutorials, product reviews, buying guides, design inspiration and the latest news. Whether you...
Last Minute Marketing Ideas To Boost Holiday Sales
Whether you dropped the ball on planning or don’t feel entirely confident in your current holiday marketing strategy, don’t worry. It’s not too late. There’s still time to implement some new ideas and strategies this year and see what there is to build on for the...
Tips for Preparing Your Holiday Marketing Campaigns
The holidays are a great time for your business to connect with consumers, but holiday marketing campaigns take lots of planning and analysis to get right. Here are some tips to help you take advantage of the holiday season in your next campaign. Plan your holiday...
Five tips to planning a powerful presentation
There are 3 P’s you should follow to create a powerful presentation: prepare, plan and practice. The 3 P’s will ensure the presentation is catered to the audience's needs and compiled in a way that is captivating. Know your audience. Understand how your topic is...
Tips for Writing and Giving a Memorable Speech
There are two types of people: Those who are scared stiff of speaking in public and those who thrive on it. Here are some tips for preparing and delivering a great speech: Strive for authenticity. You need to be honest, speak with conviction and, most of all, be real....
Want to host an effective meeting? Start with an agenda
Many feel that an effective meeting is at worst an oxymoron or at best a lost art form. No organization can function without meetings but most would function better if the sessions were more organized. Hosting a successful meeting involves several steps, such as...