One mistake businesses often make is overlooking their existing customers in their quest to acquire new ones. Such an oversight can lead your current customers to the competition. While obtaining new customers should always be a priority, it’s the savvy business that...
If you’re a business owner or a marketing consultant who works with business teams, these are the 2019 digital marketing trends you can’t afford to ignore. Embrace video content Studies continue to show that video content gets the most engagement and highest return on...
These days, it’s not enough to just create content to push out through your social media channels. If you want to build a solid reputation and following, you also have to listen to what is being said about your company, your competition and your industry. Your...
Last week in our two-part series (part one and part two), we covered social media tips to grow your business. We talked about the fact that once you’ve narrowed your audience and the best social media platforms to reach them, you’re ready to begin developing content...
In Part 1, we covered defining your audience and started discussing choosing the right platform with Facebook and Instagram. Let's dive into more social media platforms with Part 2 of social media marketing tips to grow your business: LinkedIn: LinkedIn, with 500...
When it comes to marketing your small business, few other channels are more effective — in terms of time and money — than social media. According to a Small Business Association (SBA) survey, almost 90% of marketers say their social marketing efforts have increased...
It is often the challenge of the small business to achieve similar results with fewer resources. Just because your marketing budget can’t compete with a larger corporation doesn’t mean you have to sacrifice quality. Here’s a helpful list of free online tools for...
You have carefully assembled your next email newsletter with loads of great content — promoted your new service, driven traffic to your landing page and even included a promotional offer. Your work is done and all you have to hit is the send button, right? Not so...
As a small business, marketing often sinks on the priority list when it comes to budget and finding the time to dedicate to its cultivation. Luckily, there are simple and effective ways you can use to expand your marketing strategy without breaking the bank. Bring...
