PDF stands for Portable Document Format. It is a file format that aims to accurately represent a document onscreen regardless of which computer system the file is viewed on. PDF is widely used in the printing industry and West Press prefers high-resolution Adobe PDF...
Tips to boost social media engagement for your business
Social media platforms are a great tool to help customers find your business and learn about your products. However, an engaging and interesting presence still takes a strategy. If you’re just throwing out random content without a plan or posting sparsely and...
The pluses and minuses of using royalty-free images
Tips, Graphic Design, Marketing
If the imagery you’re using on your website or your marketing collateral seems fake, your brand’s reputation could be at risk. Here are some strategies for finding images that won’t ruin your marketing efforts. Authenticity matters Images should reinforce your brand’s...
Pocket Folder Inspiration
Services, Graphic Design, Marketing, Tips
While often a go-to piece of business collateral, the pocket folder is often overlooked as a vehicle to let your branding and marketing message shine. Unique enhancements Stitch in a booklet: Rather than have a piece of marketing collateral tucked loosely into a...
Letterpress basics: Embossing
Services, Graphic Design, Marketing, Tips
Embossing is raising the surface of your design so it has some depth. Embossing is done by pressing a sheet of paper into a “female” die with a design engraved or etched into it. This is usually done with a “male” counterpart underneath the paper so the paper is...
Letterpress basics: Foil Stamping
Services, Graphic Design, Marketing, Tips
Foil stamping is a process that uses a die that has been engraved with an image of the desired design to be stamped. The die comes in contact with the foil and transfers a thin layer of the film onto the surface. As the die is heated, the adhesive on the back of the...
Letterpress Basics: Die Cutting
Services, Graphic Design, Marketing, Tips
Ask yourself: How many times has your audience seen the same old rectangular flyer, folder or business card? The shape of your print marketing collateral is one aspect of design and branding that is often overlooked when brainstorming for ideas. Designers often make...
School’s back in session: How to continue your marketing and design education online
Tips, Graphic Design, Marketing
Given the frequency technologies and software are developed, it can be overwhelming keeping up. That's where self-paced online learning comes in. From social media marketing to content and blogging to graphic and website design, there’s a wealth of free online courses...
Brochures 101: Tips for your next trifold
Tips, Graphic Design, Marketing
Brochures are a staple in the business toolkit. When you need communicate specific and detailed information with clients, the trifold brochure is a go-to. Its folded design can create natural breaks, making it easy to organize material clearly for the reader. White...