We had fun compiling this last year so we thought we’d pull together a new summer reading list of great graphic design books for 2019. Enjoy! A Smile in the Mind: Witty Thinking in Graphic Design The examples Beryl McAlhone and David Stuart use in this playful book...
The elements of a successful newsletter
If you’re interested in a way to reach potential or existing customers, newsletters are an ideal way of sharing current news, tips, products or services to a large audience. Through either print or email format, you can achieve your major business goals with a...
Tutorial: How to package an InDesign File
When working with a commercial printer, it’s vital for a designer to learn how to package an InDesign file to gather all of the links and fonts used in their design. Luckily, InDesign’s Package function makes this task much easier than manually collecting all the...
Create messages that engage with these three key principles
Good communication isn’t random. It’s a deliberate interaction that helps your customers see the value of your business. If you put time and effort into understanding who you’re talking to, stay consistent and don’t communicate too often then you’ll really stand out...
Letterpress basics: Foil Stamping
Services, Graphic Design, Marketing, Tips
Foil stamping is a process that uses a die that has been engraved with an image of the desired design to be stamped. The die comes in contact with the foil and transfers a thin layer of the film onto the surface. As the die is heated, the adhesive on the back of the...
School’s back in session: How to continue your marketing and design education online
Tips, Graphic Design, Marketing
Given the frequency technologies and software are developed, it can be overwhelming keeping up. That's where self-paced online learning comes in. From social media marketing to content and blogging to graphic and website design, there’s a wealth of free online courses...
Brochures 101: Tips for your next trifold
Tips, Graphic Design, Marketing
Brochures are a staple in the business toolkit. When you need communicate specific and detailed information with clients, the trifold brochure is a go-to. Its folded design can create natural breaks, making it easy to organize material clearly for the reader. White...
Summer reading list: Seven of our favorite books about graphic design for 2018
Branding: In Five and a Half Steps Michael Johnson’s book is the ultimate step-by-step visual guide to creating a successful brand identity. He breaks down everyday brands into their basic components and examines hidden elements that make them successful. How to be a...
How to design an effective retractable banner for your business
A retractable banner is essential for advertising your business at an event or trade show. Also known as a banner stand, a roll-up banner and a pull-up banner, this tool can be effective on a showroom floor to highlight a new product or convey a message since they can...