There are two types of people: Those who are scared stiff of speaking in public and those who thrive on it. Here are some tips for preparing and delivering a great speech: Strive for authenticity. You need to be honest, speak with conviction and, most of all, be real....
Many feel that an effective meeting is at worst an oxymoron or at best a lost art form. No organization can function without meetings but most would function better if the sessions were more organized. Hosting a successful meeting involves several steps, such as...
Each of us has a natural fear of not being accepted. In the business world, the sting of rejection can stab like a dagger to the heart. It can be extremely hard not to take rejection personally. It’s our idea, our blood and our sweat and tears that are being turned...
Adding links in your PDFs with Adobe Acrobat is easy once you know what to do. If you’re still learning about PDFs, a good starting point is our Working with PDF files blog. Once you’ve mastered the basics, here are the steps to add links to make your PDFs...
Social media gives you the opportunity to differentiate yourself from your competitors in the most cost-effective way possible. Unfortunately, launching a successful campaign for your business can be overwhelming, especially if you don’t know where to start. We’ve...
If you’re looking for ways to spread the word about your business that doesn’t involve buying ad space, media coverage could be the answer. Newspapers and magazines may be struggling financially these days, but coverage can still send customers your way. The trick is...
Small businesses can rejoice: You don’t need a massive Facebook marketing budget to make waves. Even if you only serve a local or regional market with your small business, Facebook is a solid channel for reaching a much larger audience to grab market share (and...
If you’re interested in a way to reach potential or existing customers, newsletters are an ideal way of sharing current news, tips, products or services to a large audience. Through either print or email format, you can achieve your major business goals with a...
When working with a commercial printer, it’s vital for a designer to learn how to package an InDesign file to gather all of the links and fonts used in their design. Luckily, InDesign’s Package function makes this task much easier than manually collecting all the...
