If the imagery you’re using on your website or your marketing collateral seems fake, your brand’s reputation could be at risk. Here are some strategies for finding images that won’t ruin your marketing efforts. Authenticity matters Images should reinforce your brand’s...
While often a go-to piece of business collateral, the pocket folder is often overlooked as a vehicle to let your branding and marketing message shine. Unique enhancements Stitch in a booklet: Rather than have a piece of marketing collateral tucked loosely into a...
Embossing is raising the surface of your design so it has some depth. Embossing is done by pressing a sheet of paper into a “female” die with a design engraved or etched into it. This is usually done with a “male” counterpart underneath the paper so the paper is...
Foil stamping is a process that uses a die that has been engraved with an image of the desired design to be stamped. The die comes in contact with the foil and transfers a thin layer of the film onto the surface. As the die is heated, the adhesive on the back of the...
Ask yourself: How many times has your audience seen the same old rectangular flyer, folder or business card? The shape of your print marketing collateral is one aspect of design and branding that is often overlooked when brainstorming for ideas. Designers often make...
Given the frequency technologies and software are developed, it can be overwhelming keeping up. That's where self-paced online learning comes in. From social media marketing to content and blogging to graphic and website design, there’s a wealth of free online courses...
Brochures are a staple in the business toolkit. When you need communicate specific and detailed information with clients, the trifold brochure is a go-to. Its folded design can create natural breaks, making it easy to organize material clearly for the reader. White...
Last week, we covered leaving a lasting impression with a unique business card. Even in the age of email, letterhead is still important. Anytime you want to put a professional face on an official document, you’ll want to use company letterhead. Instances that require...
In the business world, your card is your signature and should be as unique as you. Your business card is also a great way to differentiate yourself and elevate your business above your competitors. The last thing you want is a cookie-cutter look. With a few easy...
