A landing page is the page a visitor arrives at on your website after clicking an ad. A good landing page is informative but to-the-point, goal-driven but not pushy. It clearly conveys an offer, quickly communicates its benefits and causes users to contact your...
Today, more than half of the world's Internet traffic comes from mobile devices. If your company doesn't have a site compatible with mobile devices, it's likely that you're losing a number of potential customers. Mobile visitors want to see a version of your site with...
We've all been there. That frustration you feel when you’re expected to come up with a brilliant new idea, but no matter how much you stare at your laptop, all you’re drawing is a blank. “But I’m not creative,” you tell yourself. Luckily, that’s where you’re wrong —...
How does one get more out of — or tap into — his or her creative side? Each person is different but we’ve found these elements are crucial to getting those creative juices flowing: Knowledge: The first ingredient for creativity is knowledge. The more you know, the...
Organization is key to your success as a graphic designer and it’s vital to have a solid framework for finding and managing your files across dozens of projects. However, like people organize their homes in many ways, they have the same number of ways of organizing...
Choosing colors for your design can be overwhelming. From bold and bright to alternative neutrals, you’re guaranteed to find the perfect palette for your project in 2018. These are the color combinations and trends you can expect to see: Pantone’s color of the year:...
For many of us, April is a time of starting fresh and shaking off the winter blues by cleaning the house. Why not use that same approach to spruce up your business marketing strategy? The marketing and advertising classes we took in college taught us about reach and...
From your website to your social media to your print collateral, engaging visuals are essential. The images you pick convey your marketing message or mood for your brand. Remember: You’re creating a visual narrative with the images you select so what story are your...
For any business, positive customer feedback is worth its weight in gold. According to a consumer survey from BrightLocal, 85 percent of consumers trust online reviews as much as personal recommendations. So how do you get your best customers talking about your...
