We love design tricks that look complicated but are actually a piece of cake to create! Add emphasis and personality to your titles with our simple clipping mask tutorial that shows you how to create patterned type in just three easy steps. All you need is Adobe...
It is often the challenge of the small business to achieve similar results with fewer resources. Just because your marketing budget can’t compete with a larger corporation doesn’t mean you have to sacrifice quality. Here’s a helpful list of free online tools for...
You have carefully assembled your next email newsletter with loads of great content — promoted your new service, driven traffic to your landing page and even included a promotional offer. Your work is done and all you have to hit is the send button, right? Not so...
As a small business, marketing often sinks on the priority list when it comes to budget and finding the time to dedicate to its cultivation. Luckily, there are simple and effective ways you can use to expand your marketing strategy without breaking the bank. Bring...
PDF stands for Portable Document Format. It is a file format that aims to accurately represent a document onscreen regardless of which computer system the file is viewed on. PDF is widely used in the printing industry and West Press prefers high-resolution Adobe PDF...
Social media platforms are a great tool to help customers find your business and learn about your products. However, an engaging and interesting presence still takes a strategy. If you’re just throwing out random content without a plan or posting sparsely and...
If the imagery you’re using on your website or your marketing collateral seems fake, your brand’s reputation could be at risk. Here are some strategies for finding images that won’t ruin your marketing efforts. Authenticity matters Images should reinforce your brand’s...
While often a go-to piece of business collateral, the pocket folder is often overlooked as a vehicle to let your branding and marketing message shine. Unique enhancements Stitch in a booklet: Rather than have a piece of marketing collateral tucked loosely into a...
Embossing is raising the surface of your design so it has some depth. Embossing is done by pressing a sheet of paper into a “female” die with a design engraved or etched into it. This is usually done with a “male” counterpart underneath the paper so the paper is...
