Last week we covered our seven favorite graphic design books. Today let’s look at books on web design: WordPress for Beginners Independently published but very up-to-date, WordPress for Beginners by Dr. Andy Williams promises to take anyone, even an absolute beginner,...
Branding: In Five and a Half Steps Michael Johnson’s book is the ultimate step-by-step visual guide to creating a successful brand identity. He breaks down everyday brands into their basic components and examines hidden elements that make them successful. How to be a...
The way we communicate is what’s on trend for 2018 in large format. History Walls History walls take many forms and focus on your brand’s story and the company’s growth: Chronological order Story-based approach A mural instead of words to give a picturesque setting to...
A retractable banner is essential for advertising your business at an event or trade show. Also known as a banner stand, a roll-up banner and a pull-up banner, this tool can be effective on a showroom floor to highlight a new product or convey a message since they can...
Your business is known for its great deals and product lines, but your storefront is dreary and unappealing. With zero curb appeal, people will walk right past. How do you spruce up the outside of your store without a costly renovation? You get creative with window...
If the primary goal of a banner is to grab the viewer's attention and communicate a message, the banner should be readable and visually attractive. Here are some tips to maximize a banner’s effectiveness: Start with our banner blogs We have two helpful blogs that...
From typos and weak content to cluttered pages and poor navigation, there are a lot of pitfalls you can fall prey to when creating your website. Don’t hurt your site’s overall engagement by making these web design mistakes: Your site isn’t optimized for mobile devices...
Your website is often a customer’s introduction to your business, so it’s essential to make a good impression. True, a redesign is an expense and can be time-consuming but it’s also your primary online marketing tool. It’s vital to keep your website fresh, up-to-date...
A landing page is the page a visitor arrives at on your website after clicking an ad. A good landing page is informative but to-the-point, goal-driven but not pushy. It clearly conveys an offer, quickly communicates its benefits and causes users to contact your...
