by Jolene Campbell | Tips
This year won’t go down in history as anyone’s favorite. Well, maybe if you enjoy being cooped up at home, having little social life and watching way too much TV. If that’s the case, 2020 has been your nirvana. But even the most introverted of introverts likes a...
by Jolene Campbell | Marketing
Whether you have a little extra time on your hands or you’re restarting your business after the COVID-19 shutdown, now is the time to catch up on a little reading. The world has drastically changed over the past several months, so here are a few marketing books that...
by Jolene Campbell | Tips
Have kids? If so, your work-from-home experience has been filled with ups and downs during the COVID-19 pandemic. Children can be fun but they can also be a distraction when you’re up against a deadline. With that in mind, think about these tips for times when the...
by Jolene Campbell | Tips
One word we haven’t been associating with the COVID-19 pandemic is “opportunity.” Recession, quarantine, masks, front-line workers, essential personnel…yeah, we use those terms all the time. But opportunity? That’s wishful thinking, right? We’re not trying to downplay...
by Jolene Campbell | Tips
Working from home sounds like a panacea for many people. No more waking up before sunrise, hurriedly fixing breakfast, getting dressed and fighting a commute to get to a crowded office in time for a long day. At the same time, working remotely isn’t a vacation. We all...
by Jolene Campbell | Tips
So you’ve been approved for your Paycheck Protection Program Loan and you’re looking good to meet payroll for the next couple of months. Congratulations. Your business deserves it. But what happens if your store or restaurant is closed and your employees don’t have...
by Jolene Campbell | Marketing, Tips
One of the first things companies large and small do when a financial crisis hits is start slashing marketing budgets. Decreased revenue means decreased expenses, right? And marketing is often seen as at least a temporarily expendable “luxury.” While your customers...
by Jolene Campbell | Tips
How long will many of us be working from home? No one knows but it doesn’t appear that we’ll be rushing back to our workplaces soon. With that in mind, here are a few practical actions you can take to avoid going stir crazy while working remotely. Host a virtual...
by Jolene Campbell | Tips
Videoconferencing is the standard for staying in touch in many industries these days. The novel coronavirus makes meeting in person largely off-limits so meetings are going virtual. Assuming your business has invested in the technology, here are a few tips to consider...
by Jolene Campbell | Tips
Social distancing is keeping many of us from working in the same building. Fortunately, virtual tools are enabling everyone to get work done with a sense of togetherness and a purpose of keeping business going. Consider these options if you haven’t already started....
