by Jolene Campbell | Marketing, Services, Tips
Looking for a way to personalize content for your customers? Then PURLs are definitely for you. PURLs (Personalized URLs) allow you to create contact-specific URLs to help drive offline activity online as part of a marketing campaign. You can easily include a...
by Jolene Campbell | Marketing, Tips
As we’ve discussed, printed pieces should always have a spot in your marketing plan. Plenty of people still like to hold things in their hands and check them out at their convenience. Newsletters can be an attractive and informative way to meet those needs. Still on...
by Jolene Campbell | Mailing, Marketing, Tips
Direct mail still works. Check your mailbox for daily evidence. The big question is what should your business do to ensure that its mail campaigns work. Return on investment is critical to companies of all sizes. The time and money you spend on marketing should create...
by Jolene Campbell | Tips
It’s time for another commercial printing quiz. How did you fare the last time we posted a quiz? If you did well, congratulations! If not, here’s a chance to improve. Let’s get on with it. 1. Perfect binding is just right for what kind of print job? A. A small...
by Jolene Campbell | Marketing, Tips
A logo is vital to your small business. Good ones grab customers’ attention and invite them to try your products or services. Bad or otherwise ineffective ones can drive them away. (Maybe there’s more than one reason why Bing has never competed with Google.) We all...
by Jolene Campbell | Marketing, Tips
For many years, content has been king or queen. Engaging with customers through social media, blogs, videos, newsletters and good ol’ tried-and-true mailed pieces and brochures are a priority if you want to grow your business. But what are some qualities that...
by Jolene Campbell | Services
When you work with a commercial printer, you get a collaborative team of experts who specialize in learning about your needs and tailoring a plan. It is important to trust the experts to help you make decisions and optimize project affordability. A commercial...
by Jolene Campbell | Marketing, Services
It’s important for every business to be nimble these days. The world is constantly changing, affecting the way you grow your customer base. What are some of the best ways to get people in the door? Have you considered custom window clings? There are many reasons why...
by Jolene Campbell | Tips
There are two sides to every story. As a commercial printing customer, you can do the same with your next job. Printing on both sides of a sheet of paper does a lot of good for you and the environment. Check out these reasons why you should adopt double-sided printing...
by Jolene Campbell | Web Design & SEO
The rules of the road regarding website updates have evolved. Paying serious attention to your site every two to three years no longer cuts it. When a website’s an important part of an organization’s operations, it should be updated and monitored constantly....
