by Jolene Campbell | Marketing, Tips
We all know about the benefits of “paying it forward.” But how many of us put that concept to use in the workforce? One of the best and most lasting ways is to serve as a mentor. Most of us owe at least a little of our workplace success to someone who took the time to...
by Jolene Campbell | Marketing, Tips
Many small businesses have a hole in their social media strategy: They aren’t using Instagram to its full effect. It’s understandable to a degree. Instagram still has an outdated reputation for being a home for goofy selfies and photos of food. It’s what the market...
by Jolene Campbell | Marketing, Tips
We all know and appreciate the value of repeat business. Happy customers will come back and, chances are, they will become your best ambassadors. Third-party endorsements are the kind of advertising that money can never buy. The key is, of course, getting them there...
by Jolene Campbell | Marketing, Services
We live in a digital world. Information travels at the speed of light and any business that doesn’t keep up won’t experience success. With that being said, many traditional marketing vehicles still have their place in 2020. For many good reasons, the days of having a...
by Jolene Campbell | Graphic Design
Proper care and feeding of a graphic designer are key to a successful relationship. Designers live in a different world than most of us; they see things we don’t. They are important marketing partners and their role is vital to your success. With that in mind, here...
by Jolene Campbell | Tips, Web Design & SEO
There’s no better time to rethink your website. With businesses reopening and customers ready to resume shopping, a nice new site that grabs attention will give you an advantage in your market. Here are five important rules to follow when starting or redesigning your...
by Jolene Campbell | Graphic Design, Marketing, Tips
Using color advertising is a great way to attract — or repel — an audience. Since we’re all in this to be successful, let’s concentrate on ways to appeal to potential customers. Anyone can just slap a color on a printed or online ad and be done with it. The simplest...
by Jolene Campbell | Tips
This year won’t go down in history as anyone’s favorite. Well, maybe if you enjoy being cooped up at home, having little social life and watching way too much TV. If that’s the case, 2020 has been your nirvana. But even the most introverted of introverts likes a...
by Jolene Campbell | Marketing
Whether you have a little extra time on your hands or you’re restarting your business after the COVID-19 shutdown, now is the time to catch up on a little reading. The world has drastically changed over the past several months, so here are a few marketing books that...
by Jolene Campbell | Tips
Have kids? If so, your work-from-home experience has been filled with ups and downs during the COVID-19 pandemic. Children can be fun but they can also be a distraction when you’re up against a deadline. With that in mind, think about these tips for times when the...
