There’s a lot to think about when putting together a marketing piece that will be printed. What type of paper should we use? What’s the best paper weight for a business card? Do we go with coated or uncoated stock? All are valid questions. Here are a few...
One of the best ways to become or remain successful in the small business world is by getting tips from experienced bloggers. You can learn from their mistakes and accomplishments and use that experience to improve your prospects. Of course, you don’t want to read...
Valentine’s Day is almost here and there’s no better time to show your customers a little love. Consider these suggestions when you’re ready to further a commitment to the people who support you all year. Host a Valentine’s Day party for your current and potential...
Any business owner who wants to protect his or her investment should have a knowledgeable human resources professional on staff or on call. Wonder why? Good HR pros bring an array of talents to the workplace and the best among them save more money than a business...
Clammy hands. Dry throat. Shaky voice. They’re all signs of a fear of public speaking. For many of us, speaking in public is as unappealing as anything. A recent study by the National Institutes of Mental Health found that 75 percent of Americans placed public...
One of the realities as we start 2022 is that many job interviews will continue to be conducted remotely. COVID fears and the rise of work-from-home positions make the technology a safer bet than traditional sit-down interviews. Here are a few ways to ensure that you...
With just a few days left in 2021, we hope small business owners already have their plans together for a successful 2022. The world changed this year and you can be sure more adjustments are coming in the New Year. Here’s a look into a cloudy crystal ball for a few...
If you own or run a business, you have a brand. Hopefully, it’s a positive one that you work to maintain and not one born of negative customer experiences. Branding is the process of creating a strong, positive image of your company, products and services. It’s key to...
Advertising money is necessary and precious. Most businesses can’t afford to see many ad campaigns flop. Return on investment is important, especially for small businesses. But how do you determine which types of advertising best suit your business? Here are a few...
