by Jolene Campbell | Marketing
As we reach the final weeks of summer, is a beach or mountain getaway in your near future? Here are a few marketing books to add to your reading list. After all, learning never takes a holiday. Product-Led SEO By Eli Schwartz (262 pages) Product-Led SEO digs deep...
by Jolene Campbell | Marketing, Tips
After two years of trade shows either going dark or being held remotely, our calendars are suddenly filling with these important opportunities to engage with customers in person. It’s probably been a while since you thought about your booth and ways you can make the...
by Jolene Campbell | Marketing, Tips
If you own or run a business, you have a brand. Hopefully, it’s a positive one that you work to maintain and not one born of negative customer experiences. Branding is the process of creating a strong, positive image of your company, products and services. It’s key to...
by Jolene Campbell | Marketing, Tips
Advertising money is necessary and precious. Most businesses can’t afford to see many ad campaigns flop. Return on investment is important, especially for small businesses. But how do you determine which types of advertising best suit your business? Here are a few...
by Jolene Campbell | Marketing, Tips
The year is quickly flying past and the holidays will be here before we know it. If your business hasn’t started getting prepped for the holidays, it’s time to put together a marketing and sales plan. Here are a few things to keep in mind: Customers celebrate more...
by Jolene Campbell | Marketing, Tips
Owners of small businesses often can’t afford to take many chances. That especially applies to their marketing budgets, which are often put together on a shoestring. Here are a few tips that small business owners should keep in mind as they seek to get a good return...
