by Jolene Campbell | Marketing, Tips
We all know and appreciate the value of repeat business. Happy customers will come back and, chances are, they will become your best ambassadors. Third-party endorsements are the kind of advertising that money can never buy. The key is, of course, getting them there...
by Jolene Campbell | Marketing, Services
We live in a digital world. Information travels at the speed of light and any business that doesn’t keep up won’t experience success. With that being said, many traditional marketing vehicles still have their place in 2020. For many good reasons, the days of having a...
by Jolene Campbell | Graphic Design, Marketing, Tips
Using color advertising is a great way to attract — or repel — an audience. Since we’re all in this to be successful, let’s concentrate on ways to appeal to potential customers. Anyone can just slap a color on a printed or online ad and be done with it. The simplest...
by Jolene Campbell | Marketing
Whether you have a little extra time on your hands or you’re restarting your business after the COVID-19 shutdown, now is the time to catch up on a little reading. The world has drastically changed over the past several months, so here are a few marketing books that...
by Jolene Campbell | Marketing, Tips
One of the first things companies large and small do when a financial crisis hits is start slashing marketing budgets. Decreased revenue means decreased expenses, right? And marketing is often seen as at least a temporarily expendable “luxury.” While your customers...
by West Press | Marketing, Services, Tips, Updates
West Press is open and here to help you tackle new challenges as they arise. Marketing communications may be different in today’s landscape but it’s essential for businesses to keep customers, employees and other stakeholders informed. We’re here to help you...
