We had fun compiling this last year so we thought we’d pull together a new summer reading list of great graphic design books for 2019. Enjoy! A Smile in the Mind: Witty Thinking in Graphic Design The examples Beryl McAlhone and David Stuart use in this playful book...
The elements of a successful newsletter
If you’re interested in a way to reach potential or existing customers, newsletters are an ideal way of sharing current news, tips, products or services to a large audience. Through either print or email format, you can achieve your major business goals with a...
Create messages that engage with these three key principles
Good communication isn’t random. It’s a deliberate interaction that helps your customers see the value of your business. If you put time and effort into understanding who you’re talking to, stay consistent and don’t communicate too often then you’ll really stand out...
Build your marketing strategy with minimal cost
As a small business, marketing often sinks on the priority list when it comes to budget and finding the time to dedicate to its cultivation. Luckily, there are simple and effective ways you can use to expand your marketing strategy without breaking the bank. Bring...
Social media content you can create today
Let’s face it, we’re easily bored. If your social media is suffering from a case of the dulls, we’ve compiled three...
Summer reading list: Seven of our favorite books about graphic design for 2018
Branding: In Five and a Half Steps Michael Johnson’s book is the ultimate step-by-step visual guide to creating a successful brand identity. He breaks down everyday brands into their basic components and examines hidden elements that make them successful. How to be a...
What’s new in the world of large format
The way we communicate is what’s on trend for 2018 in large format. History Walls History walls take many forms and focus on your brand’s story and the company’s growth: Chronological order Story-based approach A mural instead of words to give a picturesque setting to...
Elements of a good landing page
A landing page is the page a visitor arrives at on your website after clicking an ad. A good landing page is informative but to-the-point, goal-driven but not pushy. It clearly conveys an offer, quickly communicates its benefits and causes users to contact your...
Color combinations to inspire your next design
Choosing colors for your design can be overwhelming. From bold and bright to alternative neutrals, you’re guaranteed to find the perfect palette for your project in 2018. These are the color combinations and trends you can expect to see: Pantone’s color of the year:...