People toss around the term “brand” all the time without knowing what it means. It’s more than your logo, your packaging or even your product. Yes, those are all elements but what are the most important things to consider when sizing up your brand? It can seem...
Whether your small business is new or established, earning and maintaining customer loyalty is the key to success. Trust is the basis for long-term relationships; just ask the business owner who has been around for decades. Even if you think you’re doing all you can...
We all know time is money. But do we ever think about how tough it is to buy time? Not easy, right? There are shortcuts we can take to make a little more time for ourselves, but those solutions sometimes turn out to be harmful long-term. We can’t take the easiest way...
The report of print marketing’s death was an exaggeration. It’s more than a paraphrase of Mark Twain; it’s the truth, especially in 2021. While we live in a digital world, there are many advantages to putting your business’ messages in print. As we all get ready to...
“Should auld acquaintance be forgot,And never brought to mind?Should auld acquaintance be forgot,And auld lang syne?” Scotsman Robert Burns could have been writing about 2020 when he penned the poem that became the lyrics to “Auld Lang Syne” in 1788. Last year was one...
LinkedIn is all business and that’s why yours has to be represented there. While other social media outlets get more attention – many of us enjoy the personal nature of Instagram or varied conversations on Twitter – LinkedIn has attributes that make it the social site...
Few things can derail work productivity faster than stress. And few years have been more stressful than 2020 thanks to a confluence of a global pandemic, the election and greater-than-ever uncertainty about the future. Many of us are working from home, a mixture of...
With state and local restrictions on the size of indoor gatherings and people still working from home, many businesses won’t be holding traditional holiday parties this month. That doesn’t mean that your office should call it quits and start thinking about December...
Last week, we posed five questions that supervisors should answer to determine their effectiveness. This week, we turn the spotlight on employees who don’t necessarily have management duties, although bosses are still invited to join in. Can you truthfully answer...
