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Pocket Folder Inspiration

Pocket Folder Inspiration

by Jolene Campbell | Graphic Design, Marketing, Services, Tips

While often a go-to piece of business collateral, the pocket folder is often overlooked as a vehicle to let your branding and marketing message shine. Unique enhancements Stitch in a booklet: Rather than have a piece of marketing collateral tucked loosely into a...
Letterpress basics: Embossing

Letterpress basics: Embossing

by Jolene Campbell | Graphic Design, Marketing, Services, Tips

Embossing is raising the surface of your design so it has some depth. Embossing is done by pressing a sheet of paper into a “female” die with a design engraved or etched into it. This is usually done with a “male” counterpart underneath the paper so the paper is...
Letterpress basics: Foil Stamping

Letterpress basics: Foil Stamping

by Jolene Campbell | Graphic Design, Marketing, Services, Tips

Foil stamping is a process that uses a die that has been engraved with an image of the desired design to be stamped. The die comes in contact with the foil and transfers a thin layer of the film onto the surface. As the die is heated, the adhesive on the back of the...
Letterpress Basics: Die Cutting

Letterpress Basics: Die Cutting

by Jolene Campbell | Graphic Design, Marketing, Services, Tips

Ask yourself: How many times has your audience seen the same old rectangular flyer, folder or business card? The shape of your print marketing collateral is one aspect of design and branding that is often overlooked when brainstorming for ideas. Designers often make...
What’s new in the world of large format

What’s new in the world of large format

by Jolene Campbell | Services, Tips

The way we communicate is what’s on trend for 2018 in large format. History Walls History walls take many forms and focus on your brand’s story and the company’s growth: Chronological order Story-based approach A mural instead of words to give a picturesque setting to...
How to design an effective retractable banner for your business

How to design an effective retractable banner for your business

by Jolene Campbell | Services, Tips

A retractable banner is essential for advertising your business at an event or trade show. Also known as a banner stand, a roll-up banner and a pull-up banner, this tool can be effective on a showroom floor to highlight a new product or convey a message since they can...
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