This summer, we’ve reviewed our favorite graphic design and web design books for 2019. Today we’re going to tackle a new genre for our reading list - marketing books: Hooked: How to Build Habit-Forming Products Nir Eyal asks the question: “How do successful companies...
Social media gives you the opportunity to differentiate yourself from your competitors in the most cost-effective way possible. Unfortunately, launching a successful campaign for your business can be overwhelming, especially if you don’t know where to start. We’ve...
It’s time to stop thinking of marketing and customer service as separate departments that have no reason to overlap. The two should have a harmonious relationship. No matter what your business is, remember you’re not just selling the product or service you provide;...
If you’re looking for ways to spread the word about your business that doesn’t involve buying ad space, media coverage could be the answer. Newspapers and magazines may be struggling financially these days, but coverage can still send customers your way. The trick is...
If you’re interested in a way to reach potential or existing customers, newsletters are an ideal way of sharing current news, tips, products or services to a large audience. Through either print or email format, you can achieve your major business goals with a...
Using promotional items strategically — by building a campaign around them or matching the item to a theme of an event — can help you increase leads, sales, customer loyalty and brand awareness. If you’re interested in a great way to endear your brand to your...
Good communication isn’t random. It’s a deliberate interaction that helps your customers see the value of your business. If you put time and effort into understanding who you’re talking to, stay consistent and don’t communicate too often then you’ll really stand out...
Think an engaging, value-packed employee newsletter that actually gets opened and read is unrealistic? Don’t miss this golden opportunity to get everyone in your organization on the same page. Here are a few tips for creating internal communications your team will...
It’s pretty safe to say that we all wish there were more hours in the day to get done all the things we need to accomplish. Is it possible to make more time? Yes, if you identify the things that are causing procrastination. Here are four ways to maximize your time so...
