West Press Tips

Industry Insights
Our ServicesAbout Us
Ways to help your creative process

Ways to help your creative process

It’s safe to say that each of us has a creative process (even when we don’t think we’re terribly creative to begin with). From lucky socks to loud music to mood boards, there are plenty of ways to get inspiration flowing. What’s old is new again Imitation is the...

What you need to know about variable data

What you need to know about variable data

A direct mail piece is an effective way to reach your customers, putting your brand directly in their hands and engaging them with content that targets them. Variable Data Printing (VDP) allows you to carefully craft your printed pieces to speak directly to your...

Making the most of window clings and perfs

Making the most of window clings and perfs

Your business is known for its great deals and product lines, but your storefront is dreary and unappealing. With zero curb appeal, people will walk right past. How do you spruce up the outside of your store without a costly renovation? You get creative with window...

Banners 101

Banners 101

If the primary goal of a banner is to grab the viewer's attention and communicate a message, the banner should be readable and visually attractive. Here are some tips to maximize a banner’s effectiveness: Start with our banner blogs We have two helpful blogs that...

Web design mistakes to avoid

Web design mistakes to avoid

From typos and weak content to cluttered pages and poor navigation, there are a lot of pitfalls you can fall prey to when creating your website. Don’t hurt your site’s overall engagement by making these web design mistakes: Your site isn’t optimized for mobile devices...

When it’s time to redesign your website

When it’s time to redesign your website

Your website is often a customer’s introduction to your business, so it’s essential to make a good impression. True, a redesign is an expense and can be time-consuming but it’s also your primary online marketing tool. It’s vital to keep your website fresh, up-to-date...

Our Clients Brands Who’ve Grown With Us

Are you next?