Our digital world demands new ways to make connections with existing or potential customers. People are impressed when they see that you’re trying unique methods to market your business. Sometimes, they also embrace more traditional approaches. One of those is the...
Looking for a way to personalize content for your customers? Then PURLs are definitely for you. PURLs (Personalized URLs) allow you to create contact-specific URLs to help drive offline activity online as part of a marketing campaign. You can easily include a...
As we’ve discussed, printed pieces should always have a spot in your marketing plan. Plenty of people still like to hold things in their hands and check them out at their convenience. Newsletters can be an attractive and informative way to meet those needs. Still on...
Direct mail still works. Check your mailbox for daily evidence. The big question is what should your business do to ensure that its mail campaigns work. Return on investment is critical to companies of all sizes. The time and money you spend on marketing should create...
It’s time for another commercial printing quiz. How did you fare the last time we posted a quiz? If you did well, congratulations! If not, here’s a chance to improve. Let’s get on with it. 1. Perfect binding is just right for what kind of print job? A. A small...
A logo is vital to your small business. Good ones grab customers’ attention and invite them to try your products or services. Bad or otherwise ineffective ones can drive them away. (Maybe there’s more than one reason why Bing has never competed with Google.) We all...
For many years, content has been king or queen. Engaging with customers through social media, blogs, videos, newsletters and good ol’ tried-and-true mailed pieces and brochures are a priority if you want to grow your business. But what are some qualities that...
There are two sides to every story. As a commercial printing customer, you can do the same with your next job. Printing on both sides of a sheet of paper does a lot of good for you and the environment. Check out these reasons why you should adopt double-sided printing...
One of the best ways to ensure that your printed piece, website or social media platform does its job is by including a call to action. Calls to action are content that encourage your audience to do something. They are intended to convert a viewer into customers or,...
