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These five questions can determine whether you are a good boss

These five questions can determine whether you are a good boss

by Jolene Campbell | Tips

We have all had good and bad bosses. Lucky employees have supervisors who care about their well-being and realize that happy people are usually good workers. Are you a good boss? If you can’t truthfully answer “yes” to all of these five questions, take time to do a...
Maintaining a marketing budget is money well-spent

Maintaining a marketing budget is money well-spent

by Jolene Campbell | Marketing, Tips

When the economy gets tough and budgets become tight, marketing is often among the first functions to face the axe. That action, of course, goes against the time-honored phrase “you have to spend money to make money.” Investments in marketing efforts are just that....
Keep your communications professional by following these five tips

Keep your communications professional by following these five tips

by Jolene Campbell | Marketing, Tips

We all want to look professional in our communications, whether they’re in print or digital format. Discerning audiences appreciate the effort that goes into well-crafted messages and presentations that keep the user in mind. Here’s a quick guide to ensure that your...
Don’t just mail it in; put a little effort into direct marketing

Don’t just mail it in; put a little effort into direct marketing

by Jolene Campbell | Mailing, Marketing, Tips

One of the more reliable ways to get your business’ message out to customers is through a direct mail marketing campaign. But before you just stick something in the mail and hope for the best, here are a few ideas to encourage success. Work with your printer early in...
A little time can make a big difference when you become a work mentor

A little time can make a big difference when you become a work mentor

by Jolene Campbell | Marketing, Tips

We all know about the benefits of “paying it forward.” But how many of us put that concept to use in the workforce? One of the best and most lasting ways is to serve as a mentor. Most of us owe at least a little of our workplace success to someone who took the time to...
Small businesses should think big on Instagram

Small businesses should think big on Instagram

by Jolene Campbell | Marketing, Tips

Many small businesses have a hole in their social media strategy: They aren’t using Instagram to its full effect. It’s understandable to a degree. Instagram still has an outdated reputation for being a home for goofy selfies and photos of food. It’s what the market...
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