Want a printed product that doesn’t fall flat? Consider debossing or embossing your job. The power of touch is important in print marketing. Debossed or embossed printing both add unique textures that feel good in the readers’ hands. Both methods leave an impression...
Everyone wants to get their job done right the first time. Errors cause delays, frustration and, sometimes, they impact a business’ bottom line. Graphic designers know this all too well. Their checklists involve much more than creating engaging projects on deadline....
One of the biggest trends revealed in Shopify’s recently released Future of Ecommerce Report was the fact that digital advertising is becoming more costly and less lucrative. With laws that limit marketers’ ability to target ads and consumers who are better at...
After two years of trade shows either going dark or being held remotely, our calendars are suddenly filling with these important opportunities to engage with customers in person. It’s probably been a while since you thought about your booth and ways you can make the...
Chances are good that you go to the same person to cut your hair because that person knows your preferences and does good work. You probably have a favorite restaurant that produces quality meals and has excellent service. The same applies to commercial printing. When...
There’s a lot to think about when putting together a marketing piece that will be printed. What type of paper should we use? What’s the best paper weight for a business card? Do we go with coated or uncoated stock? All are valid questions. Here are a few...
One of the best ways to become or remain successful in the small business world is by getting tips from experienced bloggers. You can learn from their mistakes and accomplishments and use that experience to improve your prospects. Of course, you don’t want to read...
Valentine’s Day is almost here and there’s no better time to show your customers a little love. Consider these suggestions when you’re ready to further a commitment to the people who support you all year. Host a Valentine’s Day party for your current and potential...
Any business owner who wants to protect his or her investment should have a knowledgeable human resources professional on staff or on call. Wonder why? Good HR pros bring an array of talents to the workplace and the best among them save more money than a business...
