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Challenging days are good times to try something different

Challenging days are good times to try something different

One word we haven’t been associating with the COVID-19 pandemic is “opportunity.” Recession, quarantine, masks, front-line workers, essential personnel…yeah, we use those terms all the time. But opportunity? That’s wishful thinking, right? We’re not trying to downplay...

Working from home is no time to play around

Working from home is no time to play around

Working from home sounds like a panacea for many people. No more waking up before sunrise, hurriedly fixing breakfast, getting dressed and fighting a commute to get to a crowded office in time for a long day. At the same time, working remotely isn’t a vacation. We all...

Keep employees engaged as you prepare to reopen

Keep employees engaged as you prepare to reopen

So you’ve been approved for your Paycheck Protection Program Loan and you’re looking good to meet payroll for the next couple of months. Congratulations. Your business deserves it. But what happens if your store or restaurant is closed and your employees don’t have...

Be smart about marketing during COVID-19 pandemic

Be smart about marketing during COVID-19 pandemic

One of the first things companies large and small do when a financial crisis hits is start slashing marketing budgets. Decreased revenue means decreased expenses, right? And marketing is often seen as at least a temporarily expendable “luxury.” While your customers...

Work-at-home diversions can also be productive

Work-at-home diversions can also be productive

How long will many of us be working from home? No one knows but it doesn’t appear that we’ll be rushing back to our workplaces soon. With that in mind, here are a few practical actions you can take to avoid going stir crazy while working remotely. Host a virtual...

Make sure you’re ready for the show before videoconferences

Make sure you’re ready for the show before videoconferences

Videoconferencing is the standard for staying in touch in many industries these days. The novel coronavirus makes meeting in person largely off-limits so meetings are going virtual. Assuming your business has invested in the technology, here are a few tips to consider...

Here’s how to keep it together while working apart

Here’s how to keep it together while working apart

Social distancing is keeping many of us from working in the same building. Fortunately, virtual tools are enabling everyone to get work done with a sense of togetherness and a purpose of keeping business going. Consider these options if you haven’t already started....

We’re here to serve you

We’re here to serve you

West Press is open and here to help you tackle new challenges as they arise. Marketing communications may be different in today’s landscape but it’s essential for businesses to keep customers, employees and other stakeholders informed. We’re here to help you...

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