Strong company culture is hard to find. It takes hard work and a willingness to adapt. The good news is that once you find the right ingredients, the end product is a workplace where people are happy, productive and feel appreciated. Here are a few things to act...
You may have reached a crossroads in your business’ life: Do we need an app or will a responsive website meet customers’ needs? Effort isn’t the question since apps and websites are easy to create. Apps and responsive websites also have many of the same options, such...
Ever feel as if your business’ blog is falling flat? You deserve credit for having one in the first place but you obviously need it to be effective and worth your time. A good blog can be the gateway to your goods and services, not to mention fantastic social media...
In our last blog, we wrote about the importance of incorporating video in your business’ marketing plans. Now, for the next step: What types of content will resonate best with your customers? Offer a peek behind the scenes Does your restaurant have a special dish that...
While marketing budgets are getting tight, we all still must let our customers know we’re there to serve them. That means we have to be willing to spend money but we also must be extra careful with every dollar to ensure we’re getting the best return on our...
People toss around the term “brand” all the time without knowing what it means. It’s more than your logo, your packaging or even your product. Yes, those are all elements but what are the most important things to consider when sizing up your brand? It can seem...
Whether your small business is new or established, earning and maintaining customer loyalty is the key to success. Trust is the basis for long-term relationships; just ask the business owner who has been around for decades. Even if you think you’re doing all you can...
We all know time is money. But do we ever think about how tough it is to buy time? Not easy, right? There are shortcuts we can take to make a little more time for ourselves, but those solutions sometimes turn out to be harmful long-term. We can’t take the easiest way...
The report of print marketing’s death was an exaggeration. It’s more than a paraphrase of Mark Twain; it’s the truth, especially in 2021. While we live in a digital world, there are many advantages to putting your business’ messages in print. As we all get ready to...
