Embossing is raising the surface of your design so it has some depth. Embossing is done by pressing a sheet of paper into a “female” die with a design engraved or etched into it. This is usually done with a “male” counterpart underneath the paper so the paper is...
Foil stamping is a process that uses a die that has been engraved with an image of the desired design to be stamped. The die comes in contact with the foil and transfers a thin layer of the film onto the surface. As the die is heated, the adhesive on the back of the...
Ask yourself: How many times has your audience seen the same old rectangular flyer, folder or business card? The shape of your print marketing collateral is one aspect of design and branding that is often overlooked when brainstorming for ideas. Designers often make...
A direct mail piece is an effective way to reach your customers, putting your brand directly in their hands and engaging them with content that targets them. Variable Data Printing (VDP) allows you to carefully craft your printed pieces to speak directly to your...
The way we communicate is what’s on trend for 2018 in large format. History Walls History walls take many forms and focus on your brand’s story and the company’s growth: Chronological order Story-based approach A mural instead of words to give a picturesque setting to...
A retractable banner is essential for advertising your business at an event or trade show. Also known as a banner stand, a roll-up banner and a pull-up banner, this tool can be effective on a showroom floor to highlight a new product or convey a message since they can...
Your business is known for its great deals and product lines, but your storefront is dreary and unappealing. With zero curb appeal, people will walk right past. How do you spruce up the outside of your store without a costly renovation? You get creative with window...
If the primary goal of a banner is to grab the viewer's attention and communicate a message, the banner should be readable and visually attractive. Here are some tips to maximize a banner’s effectiveness: Start with our banner blogs We have two helpful blogs that...
Dear Friend, For over 78 years Commercial Printers has served our customers with quality printing, great customer service at competitive prices. Wanting to continue this tradition in a changing marketplace, we have decided to join with West Press to form a stronger...
